It takes less than a minute to fill out and it just might be one of the most important things you can do for the show all year.
Yes, they're not telling you, but this? IS SO VERY IMPORTANT. It's marketing research. You know the company who usually does marketing research? Nielson Media Research. This here is an example of networks hiring other companies to check Nielsons ratings. Because over the past two years, networks have become less and less trusting of the Nielsons numbers.
It means alot that they are doing this for VM. It means that they suspect the numbers might be inaccurate.
Basically, they want to know how many people are really watching. Are the Nielson numbers accurate? Are they sticking the correct sticker price on those commericial slots? Or could they charge more? Charging more means more money companies have to pay for those commercials, which means more money for the network. And that my friends, is very good.
ETA: If you can, please PIMP this in your own LJ too, so it can reach as may people as possible. I'm pretty sure this survey will be discontinued by Wednesday, so everyone has two days to spread the word!